Regarding it I suggest you to plan your advertising campaign in such a way so that your ROI is maximum. Only then your online store will make profit for you.
Any paid advertising is going to be a challenge, commonly ecommerce sites need 50 to 200 visitors to make one sale, doing the math shows the advertising cost ends up higher than the sale price in many cases.
Optimizing your site's conversion rate helps, but it typically takes a fair amount of traffic to split test optimize sales rates.
Aside from Adwords, Facebook ads are the second most recommended for a new advertiser, is is completely different from sponsored search ads, you are interrupting people's social wanderings, and typically have to present a softer initial message, image selection is a huge issue in getting a prospects attention on Facebook, you would probably be best having a business Facebook page that the ads would first go to (ads cost is cheaper then) you could then establish credibility and do some resell before sending them to your store site.
SEO is the approach for no budget operators, this may mean adding a lot of original quality text content that more easily gets search ranking. It's a slow building process, there may be a ton of competing sites.
Big retail sites can afford to break even on their first couple of sales attracting new customers, knowing they will profit from later repeat sales.
You might look at Ad-retargeting a relatively cheap way to reach people who have previously visited your site, which is proven to be highly effective.
Try:
www.google.com/merchants/
groupon.com
ebay.com
amazon.com
They all work fine.
You should try the latest SEO techniques that I got from www.marionscales.com. If you want to promote and advertise your product and services than this is the right place for you where you get bundles of tips and strategies which will help you a lot.
Yeah advertising online has gotten so expensive but on top of all it takes ages to find a reliable and effective online advertiser. My uncle had been looking for the same a couple of months ago for his online E-Library that's just a start-up and he was worried that he couldn't find an affordable one. Then one of our neighbours suggested this website http://marionscales.com/ so that he could take some help from that. Well he certainly did manage to effectively advertise for his business and now he's doing pretty good.
The only way to get customers is to advertise your online site locally in newspapers, etc. Google Ad Words are not only expensive but ineffective.
Don't forget that as you are a newcomer nobody will trust you and they won't order from your site for fear of being scammed. It is quite tough to be successful with a new website.
I've looked all over the web for ways to advertise my online store so I can make money but I was unsuccessful with finding any cost effective ways I've tried Google ad words but they are really expensive and I didn't get that many customers if anybody knows of any marketing tools or website that have affordable advertising please let me know!!!!
