we always lowered rents.. as much as by half. we also offered ourselves as overflow for the local Navy A school when their BEQs were full.
Lowering rates never hurts. Some hotels raise rents on the weekend to sucker travelers while M-F rates are lower for business travelers.
Rent out your meeting rooms at a discount for private parties for groups of X number when they rent out a block of rooms...whatever that may be.
Conduct your own locate Singles Meet & Greet (they're called "Granny Grabs" here) in your banquet hall/meeting room/bar or for people who just recently moved to the area.
low rents, free breakfast, weekend dance parties, cabaret, low cost lunch and dinner and rebate on drinks can re boost it if you advertise it on TV, internet and newspaper.
Lower rates, specials on meals, include continental breakfast.