Definitely everybody can use facebook as part of their SEO plan. They can do the follow things using Facebook.
Promote your content:
When a blog post/article/video goes live, don’t just let it live on one site and hope that your target audience finds it.
Cross link your profiles:
By linking from your Facebook page to Twitter, Linked In, Google+, YouTube and any other social networks
Customize and Optimize:
Facebook lets brands create a custom URL for their Page, the perfect place to target keywords
Facebook is a social media site.Social media sites are the biggest source for driving a traffic and advertisement .In SEO with the help of Facebook we can manage to drive a specific visitors to our site
Social media websites can help support your online PR strategy. They can be used to post company news stories that journalists in your industry may pick up and use. This means media coverage will spread more rapidly online than ever before, which is good news for businesses marketing on the internet. Stay up to date and customer focused with social media campaigns and avoid the "time sinks" and fads to ensure an effective social networking strategy.
It also has good uses for SEO (search engine optimisation) as you can get valuable backlinks for your site via social media posts.
Yes facebook is fantastic for traffic and also brand awareness. Although the traffic from a social media campaign will have great results for traffic your conversions may suffer because the quality of traffic to your selected site may be poor.
Remember the fact that social media is a hangout spot and people are less likely to purchase something, although tending to be casual surfers and intrigued by new posts and websites with quality viral adverts getting a purchase from people on these sites may be difficult.
Brand awareness from these sites is fantastic, the long term validity is pretty good for most sites with decent viral posts but something must appeal to the users, such as decent football viral video - Discount on Football jerseys through facebook etc or otherwise people will need something pretty strong to associate with the brand.
Facebook is very popular social networking engine,it is very useful for SEO also for bringing more traffic to site,On facebook we can share our site latest updates also within our friends,business partners etc.
Facebook and other social networks provide you viral marketing and free of charge. Hal Smith
URLdreamer Consultant
