A well-written press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs, you automatically have a powerful set of links (with chosen anchor text) back to your site. This means those links serve as a link signal for the major search engines and elevate your search visibility for your website.
Here are some tips for ensuring you optimize your next press release:
Make sure your press release is newsworthy
The first step you’ll want to take before you sit down to write your release is to make sure you aren’t just writing a marketing pitch. A press release should let people know about something new that’s happening, whether that’s internal company development, or a larger trend/story that your news/company fits into.
Clearly define your goals and target audience
Think long and hard about exactly which types of publications you are hoping to target with this release, and then write the release with those publications in mind. Really think about who your ideal audience would be, what story hook would appeal to them and how you might be able to interest them in your story.
Structure your release like a news story – and focus on getting your keywords in first two paragraphs
Structure your release like a news story. If you studied journalism, you are familiar with the infamous inverted pyramid theory. Stick to that structure. The more the release is written like an existing news piece you might see in the press, the better chances you’ll have of getting it picked up.
In addition, search engines place a disproportionate amount of importance on the content early in your release — specifically the headline, subhead and first two paragraphs. Make sure to use your targeted keywords as often as you can within this space.
Anything new happening in organization and writing about that is a press release in term of seo. Before google update press release have good value and passed link juice to your site. But now, press release does not pass any link value. so do not put links in press release.
A fresh news of a company is press release in seo.
A press release is essentially a communicative tool that lets users know about your company and website. While press releases communicate with users, they also communicate with search engines. This means that they should be written for SEO, as they will help the site to be optimised, viewed and ranked by search engines.
Hello,
Press release is all about the writing about the latest news about your service through which people gets aware about what is new in your service and in the SEO point of view it helps in link building.
Thank you....
Such a good informaion.Here i found best way to try press release
Optimized press releases on the fly
-One-step inline news creation & publishing
-Wysiwig content & multimedia edition
-Instant or scheduled press release distribution
press release is related to news and some press release sites are available for press release posting.
A recent news about your company or any new events which are conducting in your company or any news regarding your company products or achievement which should be shared with the people can be given as a press release.
what is press release in seo? and how its work.. what is the process for press release in seo..
