1. It is among THE MOST important aspects of on-page SEO factors. The keyword that you are hoping to rank from a page should be mentioned at the beginning of the Title, followed by words, that together with the keyword should form the long tail keyphrase (http://www.wordstream.com/long-tail-keyw... Remember, it is a best practice to limit the number of characters to 70, including spaces. Unless your website contains a very large number of pages, it is best you write unique titles manually, researching the product on a page and possible keywords that people search to find that product.
I am not a fan of using pipe (|) symbol in Title, as your example shows. It makes the Title look like a collection of keyword, written for search engine, not for people. Say "Video Journalism on African Lions: Website Name African Safari". It is useful to use stop words such as "On, and, from" etc, as the Title is then deemed more natural.
2. Title attribute is what one sees in the results on a search engine. It is the biggest influencer that determines the Click Through Rate (CTR). Not only higher CTR will likely result in higher conversions, it also benefits your ranks on Google, for CTR is among the user metrics that Google considers. So, if your price is an advantage, mention price in the Title. Which jungle of Africa? Any user-centric factor, though not directly important from SEO point of view.
Some recommend the meta title of a page have the unique part at the start of the name, which at least for ecommerce purposes shows the beginning part has more priority.
Elephants, African Safari, Video Journalism
It's probably as important to make the meta description for each page unique, these may be literally copied to the search engine results.
I think you would want your title tags to be a bit more unique across your website. Instead of making your title tag a file directory... make it an enticing reason to click onto your link.
Learn about African Safari Lions | Video Journalism
I wrote a decent article on title tags in the source below. You can also google "title tags MOZ" and find some great reading on it.
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Yes it is mandate to have the unique title tags.
Yes it is mandate as per Google guideline. Google says each page of the site should have unique title. Below is the seo guideline by Google.
I have an ecommerce website that sells digital products. However, the title tags of all the product pages are similar (not exact same).
For example:
Title tag of one page:
Video Journalism | African Safari | Elephants
Title tag of another page:
Video Journalism | Africa Safari | Lions
Are these title tags "unique" enough or is my SERP going to be terrible because of this? (If my keywords that I want to rank high for are Video Journalism and African Safari)?
I am new to the whole SEO part of this. Is there something else I could/need to do?
