you will need the advert to catch the public eye.
you need a catch something short like " think bright lets save together "
Idea for the advert you could even have an an actual bulb coming out of the poster switched on.
Decide which type of poster, road side billboard want fewer words than supermarket entrance billboard.
So the Roadside billboard might just say
Save money?
Change today.
With a picture of an energy saving bulb.
Whereas the supermarket entrance billboard will be read as someone wheels their shopping trolley into the store and hence have another 5 seconds to digest the message.
Lets say.
Wise Shoppers
Are changing to
Energy Savers
SAVE Today.
Again probably with a picture of an energy saving bulb.
Font is Impact in block capitals on the roadside billboard, probably in dark green on white background, perhaps with a light yellow lightning bolt in the far background.
The supermarket could be Verdana (which is block but also unambiguous which is easier for dyslexics the the first letter of the main words in Capitols and Save definitely in block capitols.
In present days, Online advertising will occupy the best position in one of the advertising methods. Firstly, We can select the poster type which suits our budget level and content of the project also. Then only we can move a step forward. I think, When the appearance of the poster will be attractive then we can capture the immediate look of the viewer. Last week, My friend gained the best results with one of the poster services. They provide the instant results with good quality of work along with the tips also. They provide the latest technology methods by adding templates, effects etc. With that, We have more chances for getting the immediate response of the viewer. We may utilize those services for events, small or big sector business, restaurant adverts, educational posters, course offers, short film posters, professional movie posters and many more according to the customer values and needs.
The most effective help that the posters in the printed form offer is the cost reduction for the companies. As the budget is always there, it is important to think of the related price for advertising. The print poster offers the cheapest and yet effective advertising.
How about, "CFLs Are Toxic. BUY LED."
Or, "If your child or pet gets mercury poisoning, thank your government!"
Or, "Remember to buy higher lumens than specified, because energy-savers are DIM BULBS, and loose brightness over time!"
I am doing a project. In this project I want to make people aware as to why energy saving lightbulbs will benefit any household. So in order to do this, I am going to make an advertisement poster. So here are my questions:
-What kind of poster should it be? Where should I put it? (Road side Billboard, Should it be by a supermarket ect.)
-What should I include in the poster to appeal the target market?
-What suitable appearances are there? (Colour, Font ect.)
I am looking for any sort of feedback. Thank you