Social marketing is when you perform marketing tasks by utilizing social media platforms such as Facebook, Twitter, Instagram, annd LinkedIn. The marketing can be in form of doing daily posts that you link back to your website and posting to other people's social media pages. You can also advertise on Facebook with Sponsored posts. http://bit.ly/1tWkoAY
Generating revenue through social media is know as social media marketing. Social media websites have spread like wildfire over the past couple of years. Today, so many people spend more time on Facebook, Twitter or some other social network than any other website.
IMP: Social Marketing & Social Media Marketing are different.