Because of the recent approach by search engines to keep changing their algorithms, one can only be sure of his SEO strategies if and when an analysis of all the ranking elements of top ranked sites are compared to one's site. It may not matter what rules the search engines use to rank sites, what matters is what site is ranked top. Then investigate that site for ranking elements and adjust your own site's elements to near or same as the top ranked sites.

This is not an easy manual job as many of you may already know. One needs the services of a tested and up to date software that is known to deliver. The most recent very powerful one that am currently using can be found at http://www.asksuperaffiliates.com/

Keyword research for right title choice, high quality content that is not under or over optimized. High quality relevant back links that look as natural as possible, built up over time, in a link pyramid.

Create unique and valuable content that people actually want to view. Then you should do Keyword research.

Creating valuable content that people actually want to view rather than tricking people into viewing misleading advertising.