http://socialmediatoday.com/scottbenson/...
http://en.wikipedia.org/wiki/Digital_mar...
The important points regarding Digital Marketing
1. omnichannel is a must
2. mobile reaches critical masses
3. content is king
4. customer generated content dominates the web
5. video should not be excluded
6. social media more accepted
7. email remains main channel in online sales
8. customer 2.0 has turned off all the noise
Digital Marketing is basically where the future in marketing is heading. It's the use of marketing through electronics such as computers, smartphones, and video games.
Some of the main topics involved with digital marketing are:
Social network marketing
Search engine optimization (SEO)
Open source innovation
Viral marketing
Experiment based market research
Web analytics
Reputation management
If you want a broad overview of what digital marketing is, I would start with Wikipedia.
http://en.wikipedia.org/wiki/Digital_mar...
If you're interested in digital marketing courses or training, I think the following blog is pretty informative!
http://digitalmarketingcoursesandtrainin...
The digital marketing basic 5 points are need e.i
1.Undertake extensive use behavior studies
2.Use engaging elements to connect
3.Initiate conversations
4.Tell an interesting story
5.User Generated Content
There are lot of Digital Marketing techniques followed by people online. Some of them, competitor analysis, keyword analysis, keyword research, Inbound Marketing, insurance marketing, international marketing,etc.
its oll about getting quality backlinks
