How then do you find a good SEO company?
There's actually a very simple answer to that - go to Google (or your search engine of choice) and type in "SEO UK" or "search engine optimisation UK."
Whichever firm you find at the top of the listings (be sure to ignore the paid ads though!!) are probably pretty darn good at SEO since they've managed to use search optimisation techniques to boost their own site to the top.
You could also try searching by your industry, for example if your site is eCommerce (online shop) try searching for "eCommerce SEO" or "online shop SEO."
NEVER go for an SEO agency that promises "top position" for keywords or something stupid like that, with modern personalised search that is rubbish. Sensible, modern SEO will use what is referred to as "white hat" sustainable techniques to boost your site's traffic and not get constantly slapped by search engine algorithm updates by using nasty shortcuts or tricks.
Some good questions to ask:
- Who actually does the work? Do they have in-house staff or do they outsource to cheap companies or link farms in places like India?
- What is their reporting format? A legitimate, professional SEO company should provide regular updates to its clients along with written reports where possible.
- What are their skills and qualifications? Look at their client lists for number of clients, any recognisable names etc. See if they have anyone who is Analytics qualified.
- See what else they do. Are they primarily a web design agency who outsource SEO as a reseller service? Ideally you want an online marketing specialist so you know you'll get a good quality service.
Above all I'd say go with your gut! An SEO or online marketer can be critical to your business if they are good at what they do, so speak to someone on the phone and ask tons and tons of questions.
Remember you'll get a natural boost from modern search engines if your website is
- well designed, clear and attractive to look at
- full of good content which isn't spammy or useless to people
- error free and easy to use
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Pricing of companies depends upon their reputation into the market and work they offer. If you need higher quality than you should definitely try for a suitable company that can offer you for quality work not a higher price with no work.
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