The simple answer to your question is that the Google crawler will read the information on both websites. It read the first URL so that it can index that and then follow the link and read the content on the second URL.

Both URLs will have their content indexed. Whether the link has any bearing on the ranking of either URL in search results is another question altogether.

People are always advising that it's best to get links from relevant sites that are seen by the search as being more informed judges of the value of your site and more 'natural' link sources.

For the relevance of linked sites to be know the search engines must have examined the content, keywords, etc of both sites.

If the majority of links to your site were through a link exchange service that ends having a dog food site linking to a children's fashion site, etc. the pattern of unnatural linkages is noted.

Search engine optimization understanding requires a lot of information to be absorbed. The following list of frequently asked questions has been compiled to help you understand the importance of search engine optimization, our services, how they will help you, how our plans are constructed and how they would apply to your web site.

1. When I pay Yahoo! (etc.), does that guarantee me good positioning?

2. Isn't Yahoo! a directory that chooses your ranking for you?

3.If high positions can be purchased, why seek professional search engine optimization services?

4. What about all those spam 'search engine optimization' email offers of submissions to hundreds of search engines?

5. Can I do my own search engine optimization work on my site?

6 Can you train me to do my own web site optimization?

Building backlinks to backlinks will help generate "link juice" and pass Page Authority to your keyword target page, often referred to as your "money page". There are countless SEO services that build these types of linking schemes to scale, often referred to as an eminent link pyramid (ELP).

Building backlinks to backlinks not only increase the page and domain authority of your target site, but will also help you increase your online visibility for LSI/LSA keywords, and ensure that your 1st and 2nd tiers of links are indexed by the search engines.

When a URL links to another URL and i work on optimizing the first link (the one that forwards), will google read the forwarding URL's website content or will it not read anything like keywords and info?

Thanks!